May 30, 2026
An Apollo alternative for Attio users
Apollo is a capable sales platform with one of the largest B2B databases around. But if your real need is to fill in the contacts you already keep in Attio, it can be a lot of tool for the job. Here is how the two compare.
Short answer
If you want to prospect net-new leads and run outbound sequences at scale, Apollo is built for that. If you want to enrich the contacts already in Attio with emails and phone numbers, without leaving the CRM or buying a full sales suite, Aanrich is the lighter, native option.
What Apollo is built for
Apollo is an all-in-one sales platform. It pairs one of the largest B2B contact databases with prospecting filters, email sequences, a dialer, and deal tracking. If your team lives in an outbound motion, finding net-new accounts and contacts and then working them, Apollo packs a lot into one place.
The breadth is the value. It is also the consideration: Apollo is a destination platform with seats, plans, and its own workflows, designed to be where your sales team spends its day.
Where it can be more than an Attio user needs
Many Attio teams are not looking to move their sales workflow into another platform. They have chosen Attio on purpose, and they just want the records there to be complete. For that, an all-in-one suite brings overhead:
- It is a separate tool with its own seats and learning curve.
- Its CRM integrations center on Salesforce and HubSpot, not Attio.
- You are paying for prospecting, sequencing, and dialing you may never use.
When the goal is simply enrichment inside Attio, a single-purpose, native tool is the cleaner fit.
How Aanrich approaches it differently
Aanrich does one job, inside Attio. Select a Person record, or many at once, choose to find an email, a phone number, or both, and the result is written straight onto the record. It runs a 15+ provider waterfall and returns the best match, so you are not limited to a single database, and if nothing is found the credit is refunded.
There is no separate platform to adopt, no seats to manage, and nothing to sync back into the CRM.
Apollo vs Aanrich, at a glance
| Apollo | Aanrich | |
|---|---|---|
| Category | All-in-one sales platform | Single-purpose enrichment |
| Best for | Prospecting and outbound at scale | Completing contacts in Attio |
| Attio integration | Not native, focuses on Salesforce and HubSpot | Native record and bulk actions |
| Setup | Account, seats, workflows | Install and click |
| Data approach | Apollo's own database | 15+ provider waterfall, automatic |
| Billing | Seat-based plans plus credits | Credits, refunded when no data is found |
| Scope of spend | A full sales stack | Just the enrichment you use |
Simple, predictable pricing
Aanrich uses credits, with rules that are easy to hold in your head:
- Email lookup: 1 credit
- Phone lookup: 10 credits
- Email and phone together: 11 credits
You are only charged for successful lookups, and there are no seats to buy. If a contact cannot be found, the credit goes back to your balance. New workspaces start with 11 free credits.
Which should you choose?
Choose Apollo if you need a prospecting database and an outbound engine, and you want sequencing and dialing in the same place. It is a genuine sales platform, and teams that run that motion get a lot from it.
Choose Aanrich if Attio is your system of record and you simply want its contacts complete, enriched in place, with no extra platform and no charge for empty results.
Enrich without the extra platform
Install Aanrich and get 11 free credits to enrich your first Attio contacts. Native, no seats, no charge for empty results.
Install on Attio