The simplest Clay alternative for Attio users

What Clay is great at

Clay is a powerful, spreadsheet-style workspace for enrichment and go-to-market automation. It connects to a large number of data providers, lets you chain lookups together, run AI prompts over rows, and push the results into other tools. For a growth or operations team that wants to build sophisticated, multi-step enrichment and outbound sequences, it is hard to beat.

That power is the point. It is also the tradeoff: Clay is its own environment. You build tables, configure providers, manage credits, and then sync the output back to wherever your data needs to live, including Attio.

Where it can be more than an Attio user needs

A lot of Attio users do not need a separate enrichment platform. They need the gaps on their Person records filled: an email here, a phone number there, sometimes a few hundred at once after an import. For that job specifically, a general-purpose tool adds friction:

• It lives outside Attio, so you switch tools and manage a sync.
• It has a learning curve: tables, columns, providers, and workflows to set up.
• Pricing scales with usage in ways that can be hard to predict at volume.

If that overhead does not pay for itself, a native, single-purpose tool is the better fit.

How Aanrich approaches it differently

Aanrich does one thing: it enriches Attio contacts with emails and phone numbers, natively inside Attio. You select a Person record (or many), choose what to find, and the result is written straight back onto the record. There is nothing to build and nothing to sync.

• Native to Attio. Record actions and bulk actions live right inside the CRM you already use.
• A 15+ provider waterfall. Each lookup queries providers in sequence and returns the best result, so you do not pick or manage sources yourself.
• You only pay for success. If we cannot find the data, the credit is refunded automatically.

Clay vs Aanrich, at a glance

Simple, predictable pricing

Aanrich uses credits, and the rules are easy to hold in your head:

• Email lookup: 1 credit
• Phone lookup: 10 credits
• Email and phone together: 11 credits

You are only charged for successful lookups. If a contact cannot be found, the credit goes back to your balance. New workspaces start with 11 free credits, so you can try it before spending anything.

Which should you choose?

Choose Clay if enrichment is part of a larger automation strategy: custom workflows, AI steps, many data sources, and outbound built on top. It is the more capable platform, and that capability is worth the setup when you will use it.

Choose Aanrich if your goal is simply complete contact records in Attio without leaving the CRM, without configuration, and without paying for lookups that come back empty. It is the faster path to the specific outcome most Attio users actually want.